Reebok Refreshes Iconic Vector Logo, Sidelines Red Delta Symbol

Logo first appeared in 1992 and proved too popular

Reebok logo and collage of product lookbooks
Tired: Deltas. Wired: Vectors. Reebok

Reebok is unifying its brand under the iconic Vector logo and “drop-R” wordmark, dumping its red Delta logo from most products in the process. While that Vector logo may look similar to the original, this updated version is a thinner, more modern version.

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@monicroqueta Mónica is a breaking news reporter at Adweek.