Redefining the Brand Experience for a New Digital Reality 

Connecting the dots between the physical and digital worlds for enhanced consumer connection 

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

All roads point to the metaverse as being a new frontier for people to access information and services, make and sell virtual goods, communicate, and socialize—all in real-time. But will this Web3 environment become the chosen medium for consumer awareness and engagement?

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