Diversity, Equity and Inclusion

Red Bull Fires North American Executives Following Racism Controversy

Employees reportedly criticized the company's 'public silence' on Black Lives Matter

two red bulls going head on with red bull underneath
Red Bull employees first protested the brand's lackluster response to the Black Lives Matter movement in a June 1 letter. Red Bull

By Kathryn Lundstrom

July 14, 2020

Red Bull has laid off North American executives CEO Stefan Kozak, CMO/president Amy Taylor and global head of culture marketing Florian Klaass, the energy drink brand confirmed to Adweek today.

Kathryn Lundstrom
@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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