Red Bull Fires North American Executives Following Racism Controversy

Employees reportedly criticized the company's 'public silence' on Black Lives Matter

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Red Bull has laid off North American executives CEO Stefan Kozak, CMO/president Amy Taylor and global head of culture marketing Florian Klaass, the energy drink brand confirmed to Adweek today.

The news follows weeks of internal controversy surrounding Red Bull’s response to the May 25 police killing of George Floyd in Minneapolis and the Black Lives Matter movement, which was first reported by Business Insider. In a June 1 letter addressed to Taylor and Kozak and signed by over 300 Red

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