Reaching Latino Consumers Means Thinking Beyond Celebrities and Stereotypes

This diverse market has roots that zigzag across the globe

In the middle of Hispanic Heritage Month, Jennifer Lopez and Shakira were announced as the 2020 Super Bowl halftime show performers. While the selection of two incredible Latinx musicians is certainly worth celebrating, these celebrities only represent one piece of a larger, more diverse, picture of Latinx heritage that is seldom depicted in advertising and pop culture.