Rapper Vince Staples Stars With a Jealous Drone in Surreal New Beats Studio Buds Ad

The brand collaborates with streetwear retailer Union for the limited-edition product

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A surreal short film for Beats by Dre stars a chatty drone with a jealous streak, Compton-born rapper Vince Staples and an “incessantly composed” retail maven, along with dialogue like this: “The root of pi is the root of life.”

Confused? So are a few YouTube viewers who said, “What did I just watch?” and “Came here for the comments.” Our verdict—it’s just weird enough to be memorable.

“Home Sweet Home,” which clocks in at just under 2 minutes, promotes a limited-edition Beats Studio Buds collaboration with pioneering streetwear store Union in Los Angeles.

The Beats product, for the first time since its June debut, has gotten a co-branded makeover with a red, black and green design, inspired by the Pan-African flag and paying tribute to Union as a Black-owned business.



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