-Sprite released a music video directed by David Helman for Vince Staples‘ “Rain Come Down” off of his new album Big Fish Down as part of the brand’s “Summer Sprite Cold Lyrics” series (video above).
-Cool Cannes events, Facebook. Too bad your viewability numbers are still terrible.
-And while Facebook is still not a “traditional media company,” Zuckerberg still wants to hire some producers to create scripted TV shows, complete with ads.
–The Wall Street Journal says this year’s festival was more somber than usual thanks to some “harsh realities.”
-And The New York Times says the “Great Gusher of Content” that is Cannes “Comes With Warning Signs.”
-A Cannes juror told Campaign that Clemenger BBDO’s “Meet Graham” campaign for the Transport Accident Commission of Victoria was too similar to a 1985 “First Natural Born Smoker” spot.
–JWT London made a “Female Filter” to bring attention to the industry’s lack of female creative leadership.
-Trolling Trump is an “acceptable risk” risk for brands, according to Diageo’s Mark Sandys.
-Have you heard the word “Xennial” yet? Get ready for it. We still prefer the term “Oregon Trail Generation.”
-Publicis co-CEO, and Marcel architect, Chip Register, expected all the skeptics.