QVC Unveils a Sleek New Redesign as the Retail Giant Doubles Down on Ecommerce

Brand wants to be so much more than your mom's go-to shopping channel

QVC's new logo. QVC

QVC rose to retail fame for its 24-hours-a-day shopping broadcasts, selling everything from kitchen appliances to jewelry. But in the 30-plus years since then, the way people shop has clearly changed quite a bit.

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@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.