QVC Unveils a Sleek New Redesign as the Retail Giant Doubles Down on Ecommerce

Brand wants to be so much more than your mom's go-to shopping channel

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QVC rose to retail fame for its 24-hours-a-day shopping broadcasts, selling everything from kitchen appliances to jewelry. But in the 30-plus years since then, the way people shop has clearly changed quite a bit.

The shopping channel turned retail giant unveiled a sleek rebrand this week, ushering in a new era for the company as it continues to double down its efforts to focus on ecommerce and expanding its digital presence. The updates include a revamped, sleek logo, as well as other new visual elements, and the launch of an additional app, Q Anytime, which serves as a compliment to QVC’s already-existing flagship app.

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