Q&A: Entercom Sports’ President on Going From Pro Team Exec to Running the Company’s Radio Business

Mike Dee talks MLB and NFL past and discusses attracting new fans

"We pride ourselves on having a local approach with national scale," Dee says. Chris Loupos

Adweek: Talk about your move to Entercom Sports.
Mike Dee: Entercom chief executive David Field initially reached out to me. He and I have known one another for about 15 years dating back to my time with the Boston Red Sox [as chief operating officer] and their relationship with WEEI [sports radio in Boston], an Entercom station. I think Entercom’s acquisition of CBS Radio and its vast portfolio of sports stations made it clear to David that he needed someone to oversee these relationships on a daily basis. I’m here to help make Entercom best in class in working with our partners and enable us to aggregate the blue-chip properties we have across the country, and obtain incremental value in the form of national advertising and partnerships that I think had not been previously pursued because legacy Entercom never had the scale the new Entercom will, hopefully beginning later this year after we receive regulatory approval.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

This story first appeared in the Aug. 21, 2017, issue of Adweek magazine. Click here to subscribe.
@ajkatztv aj.katz@adweek.com A.J. Katz is the senior editor of Adweek's TVNewser.