Audience-Based Advertising

Nostalgia and Innovation Have Kept the Nearly 100-Year-Old Klondike Competitive

Closing in on its centennial, the ice cream bar now owned by Unilever is still with us. But why?

Staffers at This Alaska Agency Led by Women Do Some of Their Best Work Outside the Office

Spawn Ideas fosters a culture of exploration, and its employees find inspiration in the great outdoors.

Here’s How the NFL Plans to Bounce Back From Last Year’s Ratings Drop

The league and its network partners are serving a TV audience that's become more fragmented than ever.

Remember Mediapalooza? This Fall Will Bring Another Wave of Media Reviews With No End in Sight

Agencies are reaching fever pitch as major clients scrutinize their partnerships.

Infographic: What Kind of Back-to-School Content Are Kids Viewing Most on YouTube?

A study from Zefr shows how for Gen Z, the video-sharing network has become an essential part of the late-summer ritual.

Q&A: Entercom Sports’ President on Going From Pro Team Exec to Running the Company’s Radio Business

Mike Dee recalls his past with MLB and NFL franchises and discusses attracting new fans to sports radio.

Facebook and Apple Are About to Take AR Mainstream. Here’s How Marketers Are Gearing Up

The UN, Ikea and the PGA Tour are honing their augmented-reality chops.

Stoli Partnered With Universal’s Atomic Blonde to Reintroduce the Vodka to Consumers

The vodka got screen time in the movie, co-branded ads featuring star Charlize Theron a Pandora playlist and more.

Media Companies and Buyers Are Finally Getting Serious About Data and Audience-Targeted Advertising

An upfront surge bodes well for fall’s scatter market and, OpenAP’s beta launch next month should accelerate data-based deals.

NBCUniversal’s Ad Sales Queen Upended the Industry Once Before. Now She’s at It Again

Linda Yaccarino, ‘the most competitive person you’ll ever meet,' discusses the upfronts and her battles with Nielsen and digital advertising.