Facebook and Apple Are About to Take AR Mainstream. Here's How Marketers Are Gearing Up

The UN, Ikea and the PGA Tour hone their augmented-reality chops

This past weekend in New York, the United Nations created a Facebook Live filter for World Humanitarian Day that let users overlay their real-time clips with augmented reality, particularly scrolling copy that told stories about civilians who have been affected by conflict. In Times Square, AR-enhanced videos aired on one of the iconic, commercial intersection’s large billboards. The endeavor was powered by Facebook’s 4-month-old AR system, dubbed Camera Effects Studio, which is getting the attention of brand marketers.

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This story first appeared in the Aug. 21, 2017, issue of Adweek magazine. Click here to subscribe.