Infographic: What Kind of Back-to-School Content Are Kids Viewing Most on YouTube?

Video-sharing network is an essential part of the late-summer ritual

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What comes to mind when you think of back-to-school prep? Stocking up on notebooks and pencils? A trip to the mall for the latest sneakers? How about watching hours of content on YouTube?

For Gen Z, the video platform has become an integral part of the yearly late-summer ritual, providing product suggestions, style inspiration, DIY ideas—and a prime opening for marketers.

“The massive popularity of back-to-school content on YouTube offers a prime opportunity for brands to tailor their seasonal marketing strategies based on what their customers are watching,” said Brian Atwood, evp, head of global sales at video advertising company Zefr,



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This story first appeared in the Aug. 21, 2017, issue of Adweek magazine. Click here to subscribe.