Q&A: Bark's Vice President of Brand Reach and Affinity on How Innovation Powers the Company

'Good enough' isn't good enough, said Allison Stadd

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Scroll through Bark’s social media feeds, and you’ll find photos and videos of frisky canines ripping into their latest bundles of toys and treats. It’s classic unboxing, but with teeth and slobber.

It also captures the tone and personality of Bark and BarkBox, its direct-to-consumer subscription service that creates more than 430 products a year and counts upwards of 7.5 million social followers. The brand, with 600,000 subscribers and $200 million in 2018 sales, relies less on traditional marketing and more on comedy with original



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