Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
The thrill of unboxing has gone to the dogs.
BarkBox, the subscription-based seller of dog toys and treats, has been going the extra mile to reveal how its products are made. After all, dog parents want what’s best for their fur babies. Therefore, a higher level of transparency and openness is required to maintain and build on its loyal base.
By the time Bark’s Super Chewer box arrives at subscribers’ doors, the themed toys inside have been through a year of design sketches, 3D printing, prototypes and test play.