Q&A: Anheuser-Busch CMO Marcel Marcondes on Growth, Becoming an Agile Marketer and 3G Capital

Understanding the strategy for evolving the company

Anheuser-Busch reported its fourth-quarter results earlier this week. The company saw 4.8 percent revenue growth during the fiscal year of 2018 and 5.3 percent growth during the quarter. Following the release of the results, Adweek caught up with Anheuser-Busch InBev’s U.S. CMO, Marcel Marcondes, to learn more about the company’s evolving strategy, how it has become a more agile marketer and more.