Pyer Moss Was Authentically Built Around These 3 Pieces

Kerby Jean-Raymond includes his personality and priorities in the brand

Branding is an extension of storytelling. An integral yet common communicative experience, storytelling accounts for roughly 65% of all human conversation. It’s how we pass down societal norms and spread innovation through generations and across cultural lines. The challenge for most brands is to communicate sincere social awareness, often regarding issues of no direct association.