Putting Purpose in the Pantry With Whole Foods

The grocer's CMO discusses how conscious capitalism affects brands

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Whole Foods Market, known for its locally and ethically sourced products, plant-based assortment, and organic selections, is on a mission to be known for more than being a green grocer. After releasing its first Social Impact Report, Whole Foods CMO Sonya Gafsi Oblisk spoke about the supermarket’s purpose-driven ambitions, the importance of prioritizing social impact and how brands can earn trust with transparency at Adweek’s Challenger Brands Event.

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