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Whole Foods Market, known for its locally and ethically sourced products, plant-based assortment, and organic selections, is on a mission to be known for more than being a green grocer. After releasing its first Social Impact Report, Whole Foods CMO Sonya Gafsi Oblisk spoke about the supermarket’s purpose-driven ambitions, the importance of prioritizing social impact and how brands can earn trust with transparency at Adweek’s Challenger Brands Event.
Prioritizing your mission
Although Whole Foods’ official, publicly released and available Social Impact Report may be a new concept, Gafsi Oblisk said Whole Foods has been honing in on social impact for a long time.
“It’s
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