Product Packaging As We Know It Is About to End

Climate concerns will lead to radical redesigns

Illustration of a shampoo bottle
CPG manufacturers are starting to go green, taking consumer concerns into consideration. Getty Images

Time magazine’s decision to name teenage climate activist Greta Thunberg as its Person of the Year was a fitting conclusion to a decade that saw the environment become a concern for the majority of Americans. In 2019, 57% of U.S. adults said they considered climate change a major threat, up from 40% in 2013, according to the Pew Research Center.

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@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
@RichCollings Richard Collings is a retail reporter at Adweek.