P&G's Latest Tactic for Reaching Shoppers Is a Series About Life on Skid Row

A scene in The Tent Mender documentary features a Tide laundry room

More than 4,600 people residing in Skid Row don’t have a home, according to an early 2020 estimate from the Los Angeles Homeless Services Authority. Plenty of these individuals struggle with drug use, mental illness, physical disabilities and violence from intimate partners.