P&G's Latest Tactic for Reaching Shoppers Is a Series About Life on Skid Row

A scene in The Tent Mender documentary features a Tide laundry room

Join global marketing leaders at Brandweek Europe, 10 Nov. as they share insights into purpose-driven marketing, Web3 and more. Get your pass at 20% off now.

More than 4,600 people residing in Skid Row don’t have a home, according to an early 2020 estimate from the Los Angeles Homeless Services Authority. Plenty of these individuals struggle with drug use, mental illness, physical disabilities and violence from intimate partners.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in