Prince Charming Battles Dementia in Harrowing Ad Calling for a Cure

Nonprofit Alzheimer's Research UK releases Disney-style film to galvanize supporters on World Dementia Day

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It starts like your typical Disney-style fairy tale: After slaying a dragon, a prince and princess ride off into the sunset. 

But their happily-ever-after turns upside down when the prince is “struck by an invisible force far more powerful than the dragon,” says the film’s narrator, British actress Olivia Colman. 

Prince Charming begins to show signs of memory loss, fearfulness and a decline in his physical strength. Soon he is “a stranger she no longer recognized,” Colman says.

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