Prime Video's Giant Anamorphic Billboards for Wheel of Time Literally Pop

The campaign will also include actors playing out battle scenes in Times Square

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People in major cities worldwide including Paris, New York and Madrid might be startled to see fantastical creatures appear to pop out of giant billboards this week after Amazon’s Prime Video rolled out a series of out-of-home installations to promote its new Wheel of Time series.

The billboards, developed in partnership with London-based agency Amplify, use footage displayed in a three-dimensional anamorphic format to make it seem as if characters from the forthcoming show are bursting out of the screen toward passersby.



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