#PridePledge Asks Corporations to Pivot Funds They Aren't Using on Pride Festivals This Year

Brands can use the money to help LGBTQ community affected by Covid-19

Every June, LGBTQ Pride hits streets across the world in the form of parades, festivals and other celebratory events. Those are paid for largely through corporate sponsorships and donations. And this week, influencer and LGBTQ advocate Ashlee Marie Preston is asking: What’s happening to all that money now that Pride has effectively been canceled for the first time in decades due to the pandemic?