#PridePledge Asks Corporations to Pivot Funds They Aren't Using on Pride Festivals This Year

Brands can use the money to help LGBTQ community affected by Covid-19

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Every June, LGBTQ Pride hits streets across the world in the form of parades, festivals and other celebratory events. Those are paid for largely through corporate sponsorships and donations. And this week, influencer and LGBTQ advocate Ashlee Marie Preston is asking: What’s happening to all that money now that Pride has effectively been canceled for the first time in decades due to the pandemic?

On Saturday, Preston launched the #PridePledge, an effort asking corporations to reallocate their annual LGBTQ Pride budgets back to the community to help sustain LGBTQ groups and individuals impacted by the Covid-19 pandemic.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in