How the First Annual Lesbian Visibility Week Is Changing the Marketing Game

Diva magazine is pushing back against the lack of corporate sponsorship for queer women’s events

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Monday marked the start of the first annual Lesbian Visibility Week, an effort launched in the U.K. that aims for global participation. While the event kicks off a new addition to an ever-evolving equality calendar of special days and occasions that recognize different underrepresented communities, there’s something genuinely unique about Lesbian Visibility Week: The organizers managed to get corporate sponsors.

Corporate backing is notoriously hard to come by in the lesbian community. From high-traffic queer women’s media outlets like Autostraddle struggling to sell ads to marketers wrestling with how to “place” lesbians, LGBTQ women’s media, events and nonprofits don’t see the kind of cash that’s thrown at marketing to gay men, at least anecdotally.



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