It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.
For people about to pop the question, Pepsi has introduced an unusual new engagement ring.
The beverage company has debuted the Pepsi Engagement Ring, made with one big difference: the diamond is infused with Crystal Pepsi. Timed to Valentine’s Day, Pepsi has launched a social media contest asking fans to tweet their proposal ideas for a chance to win the ring, which features a 1.53-carat, lab-grown alternative diamond attached to a platinum band.
Now through March 6, the brand is asking fans on Twitter to tweet their most creative, bold or bizarre proposal ideas with the brand’s social handle and the hashtags #PepsiProposal and #Contest.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in