You Just Can’t Box Jeff Bezos In. His Latest Venture Is Taking on Healthcare

Amazon Chief is No. 1 on Adweek’s Power List for second year in a row

Can Bezos cure America’s healthcare blues? No stranger to bold initiatives, Amazon’s founder and chief executive began writing a prescription in January, joining Berkshire Hathaway’s Warren Buffett and JPMorgan Chase’s Jamie Dimon in a venture designed to lower costs for consumers. Though details have been scarce, Bezos made two key moves last month: naming surgeon and Harvard professor Dr. Atul Gawande to lead the initiative, and acquiring online pharmacy PillPack, which operates in 50 states.

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This story first appeared in the July 23, 2018, issue of Adweek magazine. Click here to subscribe.