You Just Can’t Box Jeff Bezos In. His Latest Venture Is Taking on Healthcare

Amazon Chief is No. 1 on Adweek’s Power List for second year in a row

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Can Bezos cure America’s healthcare blues? No stranger to bold initiatives, Amazon’s founder and chief executive began writing a prescription in January, joining Berkshire Hathaway’s Warren Buffett and JPMorgan Chase’s Jamie Dimon in a venture designed to lower costs for consumers. Though details have been scarce, Bezos made two key moves last month: naming surgeon and Harvard professor Dr. Atul Gawande to lead the initiative, and acquiring online pharmacy PillPack, which operates in 50 states.

“Like everything Amazon touches, it will make filling prescriptions more convenient for customers,” says Thomas Ordahl, chief strategy officer at brand consultancy Landor.

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This story first appeared in the July 23, 2018, issue of Adweek magazine. Click here to subscribe.