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Bud Light wants to make it clear to fans that you don’t have to choose between Bud Light Seltzer or a Bud Light—you can have both.
For this year’s Super Bowl spot, created by Wieden + Kennedy, Bud Light let fans pick between two different 60-second ads featuring musical artist Post Malone. The beer giant released both ads on Jan. 29. The winning one sees Post Malone walk into a convenience store unable to decide between buying a pack of Bud Light or Bud Light Seltzer.
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