AdFreakPornhub Created a Perfect (and SFW) Satire of Sportswear Ads to Hype Its New Line of SocksWhy #RuleYourself when you can #BeatYourself?By Gabriel Beltrone|May 10, 2018 'You may go solo, but you come hard.'PornhubShareBy Gabriel Beltrone|May 10, 2018 ShareIt just might be the oldest sport in history—playing with yourself.Pornhub is out with a new ad that magnificently skewers athletic marketing tropes—the kinds about pushing your body to the limit, overcoming obstacles, staying disciplined and finding your best even when the odds seem stacked against you. They’re the bread and butter of ads from brands like Nike and Under Armour. But in the 90-second video from the smut site, these clichés find new life as an apparently never-ending string of double entendres.“No matter the conditions, each day you find the motivation,” says the voice-over. A typical dramatic training montage shows a skater, a boxer, a basketball player, a soccer player—drilling at all hours of the night in pursuit of that extra inch of glory.“Sometimes it’s rough, but that’s how you like it. The truth is, it’s in the darkest hours, when you rise to the occasion. First you choke. But once you warm up, you’re on fire. Your hands are hot. You may go solo, but you come hard. You give it your all to the very last drop.” Naturally, it’s all a grand metaphor for masturbation—and while a little juvenile, it’s also plenty clever, with the campaign hashtag, #BeatYourself, being an especially inspired dig at taglines like Under Armour’s #RuleYourself.A line of lewd, limited edition socks—featuring male and female porn stars with their mouths open—tie the joke together with a punchline about “pro gear for your feet, and your hands,” as one of the athletes demonstrates the latter use, in perhaps the ad’s funniest moment—in short, a truly ridiculous artistic climax.The ad was created by Madrid-based agency Officer & Gentleman, which does a large amount of Pornhub’s creative campaigns, including last year’s 10th anniversary spot.CREDITS: Agency: Officer & Gentleman Executive Creative Directors: Javi Iñiguez de Onzoño & Alex Katz Managing Director: Jose Ortiz Account Director: Alejandro Fata Agency Producer: Beto P.F. Strategic Planner: Ainara Aizpuru Creative Director: Edu Lozano Art Directors: Alex Katz, Daniel Marco Muñoz, Luis Álvarez Copywriters: Javi Iñiguez de Onzoño, Mónica Gramunt, Javi Dieguez Packaging Design: Luis Álvarez Web Design: Daniel Marco Muñoz Production Company: Bosalay Films Director: Iñigo Jiménez Executive Producers: Pablo Zorrilla & Felipe Salas Producer: Unai Somoza DOP: Hugo Prats Color Grading: Rodrigo Carrasco Music: Rodrigo Carrasco Sound: The Lobby Voice Talent: Keyon Mayo Adweek Adweek