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Pop-Tarts, meet pretzel.
The toaster pastry brand, owned by Kellogg’s, is rolling out its newest product, a Pop-Tarts and pretzel hybrid that comes with either chocolate or cinnamon sugar fillings. Pop-Tarts Pretzel is the company’s first attempt at mixing sweet and salty flavors, and Philipp Schaffer, senior director of marketing at Pop-Tarts, has deemed it “one of the biggest product innovations in our brand’s history.”
So big, in fact, that Pop-Tarts has invested in its first-ever Super Bowl commercial to promote it.
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