Jonathan Van Ness Helps Pop-Tarts Add Sparkle to Boring Pretzels in Super Bowl Spot

The brand's 30-second ad will air at the end of the first half

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Playing the part of an enthusiastic infomercial host, Queer Eye’s Jonathan Van Ness stars in Pop-Tarts’ 30-second Super Bowl spot, which was created by MRY and released today.

The playful, bright-smiling, hair-flipping role is perfect for Van Ness, who asks viewers, “Are you tired of pretzels not being Pop-Tarts toaster pastries? Are you struggs to snack?”

In an over-the-top transformation, along with a costume change, the screen goes from a sad black and white to a bright and glittery technicolor as Van Ness assures snackers that “Pop-Tarts fixed that for you!”

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