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Camera maker Polaroid has turned to social platform Snapchat to reach the elusive Gen Z audience with an augmented reality (AR) campaign promoting its smallest camera to date.
To mark the release of the Polaroid Go, the company—which has produced cameras that develop analogue images in seconds after they are taken since the 1940s—has created AR lenses that transport Snapchat users into exotic locations, from a jungle to the North Pole.
The experience began earlier in May and is available to users across the U.S.,
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