Marketing Innovation

Polaroid Is Partnering With This Creative-Driven Art Project to Celebrate the Magic of Analog

An art director and R/GA Portland creatives are behind the project

polaroid-one-shot-PAGE-2018 — Polaroid partnered with One Shot for a special art project. One Shot

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Two creatives from R/GA Portland and an art director think they’ve found a way to revive analog photography with, of course, a bit of help from the analog darling Polaroid.

“With the rise of digital photography and especially in the work and the portfolios that we see, it felt like in a way a little bit of the craft of analog photography was going away,” Zack McDonald, a creative at R/GA and one of the team members behind One Shot, said.

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