Podcasts May Have Replaced Video, but a Solid Content Strategy Is Still King

Written pieces are still a brand’s best asset

If recent headlines about the great podcasting craze of 2019 feel a little familiar, there’s a good reason why. Remember 2017’s great pivot to video? You certainly do if you’re a journalist. Publishers from Mic to MTV laid off large portions of their newsrooms to accommodate video-first content strategies, with many brands following suit. It made sense to many at the time, as Facebook and the like touted video-friendly algorithms and extolled the stopping power of visual-first content.