3 Steps for Creating a Successful Branded Podcast

To help establish you as a thought leader

Based on a blue background; in a circle is a white microphone
As podcasting becomes more popular, there are also more opportunities to brand them. Getty Images

Podcasts have taken the pole position for the new wave of digital advertising. Their consumption has been on a steady upward trend, which is expected to continue as more audio-first platforms, devices and gadgets appear in our homes and shape the ways we consume sound. What’s more, a Nielsen study commissioned by Midroll reported that podcast advertising delivers 4.4 times better brand recall than other digital mediums even against visually striking display adverts and videos.

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@Audiodraft Mikko Matikka is a marketing and content manager at Audiodraft.
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