Mikko Matikka Opinion Contributor @AudiodraftMikko Matikka is a marketing and content manager at Audiodraft, a global audio branding service, where he writes about the world of audio branding and how every brand generates a sound. He is a content producer by day and a drummer by night. The Big Game How Brands Leveraged Audio Marketing in Super Bowl Spots Brands chose to use audio marketing in different ways, which will affect consumers' decisions. Voice What We Can Expect From Audio Marketing in 2020 The sonic elements in your ad must be designed with similar vigilance and intent as the visuals. Cannes Lions Audio Do’s and Don’ts Learned From This Year’s Cannes Lions Opinion: Sound can connect us emotionally to a campaign. Voice 3 Steps for Creating a Successful Branded Podcast It will help establish your brand as a thought leader. Voice How Retailers Can Connect With Consumers Using a Dynamite On-Brand Audio Strategy Music played in-store can help increase sales and customer retention. Voice Analyzing the Sounds of Super Bowl Spots and Which Brands Won on the Audio Front They're the types of ads that make you stop and enjoy the listening. Voice 4 Steps for Developing an Audio Strategy That Captures Consumer Interest Popularity on mobile has pushed for improved quality. Voice 5 Tips for Integrating Audio Into a Marketing Strategy Sound is an integral part of an experience that is often overlooked by brands. Voice How Music Can Foster an Emotional Connection Between Brands and Audiences Lessons learned from Cannes winners based on their use (or lack) of sound in ads.