Portrait of Mikko Matikka

Mikko Matikka

Mikko Matikka is a marketing and content manager at Audiodraft, a global audio branding service, where he writes about the world of audio branding and how every brand generates a sound. He is a content producer by day and a drummer by night.


This is a Profile

How Brands Leveraged Audio Marketing in Super Bowl Spots

Brand Marketing

Brands chose to use audio marketing in different ways, which will affect consumers' decisions.

This is a Profile

What We Can Expect From Audio Marketing in 2020

Voice

The sonic elements in your ad must be designed with similar vigilance and intent as the visuals.

This is a Profile

Audio Do’s and Don’ts Learned From This Year’s Cannes Lions

Cannes Lions

Opinion: Sound can connect us emotionally to a campaign.

This is a Profile

3 Steps for Creating a Successful Branded Podcast

Voice

It will help establish your brand as a thought leader.

This is a Profile

How Retailers Can Connect With Consumers Using a Dynamite On-Brand Audio Strategy

Brand Marketing

Music played in-store can help increase sales and customer retention.

This is a Profile

Analyzing the Sounds of Super Bowl Spots and Which Brands Won on the Audio Front

Brand Marketing

They're the types of ads that make you stop and enjoy the listening.

This is a Profile

4 Steps for Developing an Audio Strategy That Captures Consumer Interest

Digital

Popularity on mobile has pushed for improved quality.

This is a Profile

5 Tips for Integrating Audio Into a Marketing Strategy

Brand Marketing

Sound is an integral part of an experience that is often overlooked by brands.

This is a Profile

How Music Can Foster an Emotional Connection Between Brands and Audiences

Creativity

Lessons learned from Cannes winners based on their use (or lack) of sound in ads.