Podcasters Are the New Influencers. Here’s How to Leverage Them in Your Strategies

Much of what we’re seeing with podcasts rings true to the rise of social media mavens

While on the surface it may seem like podcasters and social media influencers have very little in common (namely, we can’t see podcasters or what they are eating or how cute their pet is), there may actually be a great deal we can learn from the early days of influencer marketing to help brands make the most of the podcast explosion.