Plant-Based Food Feud: Faux-Meat Brands Start a Public Beef Over 'Clean' Ingredients

Lightlife blasts Impossible and Beyond as 'food tech,' and startup Planterra tries to play the peacemaker

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.

Key Insights

The battle for flexitarian consumers isn’t just happening in supermarkets and restaurants. It’s reached the national media via a full-blown public feud involving several faux meat brands.

Name-calling and clapbacks have ensued.

There’s even a backlash to the backlash, with a startup company defending two of the category’s heavyweights and hailing them for having ushered meatless meat into the mainstream.

Lightlife set off the recent chain of events with an open letter derisively calling Impossible Foods and Beyond Meat “food tech” companies that “attempt to mimic meat at any cost.”



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in