Pizza Hut's New Drive-Thru 'Hut Lane' Takes a Digital-First Approach to Contactless Pickup

The brand wants to make ordering safer and easier with its own spin on the model

The past year has led nationwide chain Pizza Hut to innovate across the board to keep consumers engaged while ensuring their safety. Between the release of a contactless order pickup system, fun brand partnerships and efforts to improve social and environmental impacts, Pizza Hut’s customer engagement efforts look completely different now than they did a year ago.