Pizza Already Unites the World, But This Progressive Chain Thinks It Can Do More

MOD Pizza and Observatory created new book about belonging

MOD Pizza's book illustrates the importance of belonging. MOD Pizza

There are a few reasons that pizza is one of the most popular dishes in the world. Not only is it the culmination of some of the best foods—bread, sauce, and cheese rarely steer you wrong—but its very design encourages sharing with others. Even if the “perfect pizza” looks different for each individual, a decent pizza can double as a unifier, bringing all walks of life together. It may sound silly, but sharing a pizza can really provide a sense of belonging, and everyone deserves to feel like they belong from time to time.

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@ShannonL_Miller Shannon Miller is Adweek's Senior Editor of Creativity & Representation.