Pinterest Shop Opens Its Doors for National Black Business Month

Over 600 products from more than 20 Black-owned brands are featured

Pinterest said searches for “Black-owned business” on its platform were up 13 times year-over-year in June Pinterest

The newest collection in the Pinterest Shop initiative celebrates National Black Business Month by featuring Black-owned fashion and beauty brands.

Pinterest said searches for “Black-owned business” on its platform were up 13 times year-over-year in June, while “support small business” rose by 4.6 times.

The Pinterest Shop will feature over 600 products from more than 20 Black-owned brands, all with shoppable Pins linking directly to those brands’ online checkout pages.

Supermodel Liya Kebede curated a board of her favorite picks from Lemlem, her sustainable fashion label that features women’s artisan-driven resort wear made in Africa.

Businesses that are part of the new collection include:

  • Andrea Iyamah, a global brand strongly inspired by color, ethnic cultures and nature, catering to the fashionable across borders.
  • Beauty Bakerie was founded by Cashmere Nicole during a challenging fight with breast cancer, and it reflects her passion for high quality, healthy ingredients that enhance the beauty in everyone.
  • Bôhten Eyewear was founded by Nana Boateng Osei, who was inspired by the natural beauty of Ghana. Its frames are made from reclaimed wood sourced from West Africa.
  • The Folklore is an innovative online retail concept store that stocks emerging designer brands from Africa and the diaspora.
  • Kahmune is a luxury women’s footwear line designed in 10 skin-tone hues in order to ensure that no woman has difficulty finding a skin tone shoe, regardless of her complexion.
  • Lemlem, a women’s artisan-driven resort wear brand made in Africa and committed to elevating artisanship and expanding production and jobs across Africa, founded by supermodel Liya Kebede.
  • MFMG Cosmetics is a cruelty-free and paraben-free beauty brand that develops and curates cosmetics tailored to multicultural beauty consumers.
  • Nolaskinsentials was created when founder Jane Ormon noticed that her own skin issues were not being catered to, and it is a vegan, cruelty-free skincare brand created for skin with melanin.
  • Studio One Eighty Nine, co-founded by Rosario Dawson and Abrima Erwiah, works with African artisanal communities that specialize in traditional craftsmanship techniques.
  • Stuzo Clothing’s mission is to create a space where all are welcome without judgment, and all of its offerings are gender-free.
  • Uoma Beauty’s goal is to rewrite the rules of inclusivity and diversity. David Cohen is editor of Adweek's Social Pro Daily.