Facebook Gears Up for National Black Business Month

The social network teamed up with U.S. Black Chambers, among others

Simileoluwa (Simi) Adebajo, owner of Eko Kitchen Facebook
Headshot of David Cohen

Facebook unveiled several initiatives in support of National Black Business Month, which will run throughout the month of August.

The social network teamed up with U.S. Black Chambers on a three-part online series of training and discussions with Black-owned small business owners and business experts, covering topics including access to capital and building community.

U.S. Black Chambers president Ron Busby said in a statement, “This year’s National Black Business Month is pivotal for countless Black entrepreneurs enduring the pandemic-induced recession, coupled with historical Black business closures and unemployment. We know firsthand that Black entrepreneurs need targeted business support. In honor of National Black Business Month, we’ve partnered with Facebook to execute a monthlong series of trainings and programs that targets topics and issues impacting Black business owners.”

People can preregister here starting Tuesday.

The series kicks off Friday (Aug. 7) with an Instagram Live question-and-answer session with Busby, on the @instagramforbusiness and @facebookforbusiness accounts.

Session 1: Building a Thriving Online Community will go live Wednesday, Aug. 12, including programming that reflects the importance of building digital communities. Participants will include U.S. Black Chambers and local small businesses, such as Eko Kitchen.

A Facebook spokesperson said, “Eko Kitchen is the only Nigerian restaurant in San Francisco, and it opened in May 2019. During Covid-19, owner Simileoluwa (Simi) Adebajo had to close her brick-and-mortar restaurant, but she didn’t let that deter her from helping her community. She has been preparing meals and donating Eko Kitchen’s food to a local nonprofit that caters to low-income households. In fact, despite having been affected by a recent fire that burned down her businesses’ kitchen last week, Simi is continuing to prepare meals for others in need.”

Facebook Elevate, a community and learning platform that was created to accelerate the growth of entities of color, will kick off monthlong celebration Elevate & Celebrate, to highlight Black businesses and creators via social spotlight posts and Facebook Live sessions across Facebook-owned channels.

The four weekly themes are:

  • Week one: Health and wellness
  • Week two: Finance and wealth
  • Week three: Food and beverage
  • Week four: Beauty and grooming/fashion

Finally, Facebook will host a Facebook Live Aug. 12 at noon ET with The Shade Room founder Angie Nwandu and Busby to educate the community on the coronavirus pandemic’s impact on minority businesses.

Investments in 20 businesses will be offered, which will include contributions of $1,000, an Instagram Masterclass, Facebook ad credits and Blueprint Certification Exam scholarships.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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