Pinterest Pushes Into Online Grocery, Letting Users Buy Ingredients on the Site

The platform rolled out a new shoppable ad format before the pandemic

Pinterest logo above shopping carts full of groceries
Pinterest's Q1 revenue increased 35% to $272 million. Pinterest, Getty Images

The rise in home cooking during the coronavirus pandemic has been accompanied by a rise in online grocery ordering, and the combination has proven beneficial to Pinterest.

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@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.