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Pinterest Has Plans to Advertise On TV, In Print and Out-of-Home, Says Its First CMO

Andréa Mallard wants to expand the brand's traditional marketing

Andréa Mallard, CMO of PinterestCourtesy of Pinterest

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Few businesses know the power of word-of-mouth growth more than Pinterest. It first hit the internet in 2009, and within a few years, caught major steam. Before Instagram became the de facto platform for inspiration and images, Pinterest was the internet’s go-to spot for finding the good things online, from recipes to hair tutorials.

Though the space is more crowded today, Pinterest remains a hub of ideas and action, an endless stream of craft ideas and fashion photos.