Phocus Sparkling Water Is Spiked—With Caffeine

A different kind of flavored seltzer offers a jolt without the jitters

phocus sparkling water
Phocus debuted in 2017 and is sold through Amazon and by subscription. Phocus

Spiked seltzer—also known as hard sparkling water—is undeniably the sip of the summer, with brands like White Claw, Bon & Viv and Truly dominating the beverage conversation.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.