PBR's Stronger Seltzer Wears Its Potency on Its Sleeve in These Launch Ads

It's 8% alcohol by volume and proud of it

Pabst Blue Ribbon isn’t the first to market with a flavored, alcoholic seltzer. In fact, it’s jumping into a category that’s officially on fire this summer, driven by brands like White Claw and Truly, with beer giants Anheuser-Busch (Bon & Viv) and MillerCoors (Henry’s Hard Sparkling Water) also trying to grab their share of consumers’ bar tabs.