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Pabst Blue Ribbon isn’t the first to market with a flavored, alcoholic seltzer. In fact, it’s jumping into a category that’s officially on fire this summer, driven by brands like White Claw and Truly, with beer giants Anheuser-Busch (Bon & Viv) and MillerCoors (Henry’s Hard Sparkling Water) also trying to grab their share of consumers’ bar tabs.