PBR’s Stronger Seltzer Wears Its Potency on Its Sleeve in These Launch Ads

It's 8% alcohol by volume and proud of it

For the launch of Pabst Blue Ribbon Stronger Seltzer, agency BBH New York created bold animations geared around strength. BBH New York

Pabst Blue Ribbon isn’t the first to market with a flavored, alcoholic seltzer. In fact, it’s jumping into a category that’s officially on fire this summer, driven by brands like White Claw and Truly, with beer giants Anheuser-Busch (Bon & Viv) and MillerCoors (Henry’s Hard Sparkling Water) also trying to grab their share of consumers’ bar tabs.

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@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.