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It isn’t easy to convey how something tastes via an advertisement, but studies show that tapping into other senses like sight and sound can be helpful to advertisers looking to communicate the overlap between taste and other senses.
Taking this message to heart, Philadelphia Cream Cheese is pushing forward with a new multi-sensorial platform. Launched on Oct. 21, this initiative is focused on simulating the experience of cracking open a tub of cream cheese by placing individuals in cozy environments amplifying the sounds around them, and pulling each subject into their own AR paradise.
Explosion of senses
Created in partnership with AOR Gut, directed by award-winning director Ian Schwartz and set to Irma Thomas’ classic 1965 single “Take a Look,” three brand spots lean into the sensory experience that tasting Philadelphia cream cheese can bring.
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