How Does a Food’s Color Affect Its Taste? This Supermarket Ran an Experiment to Make a Point

Intermarché shows artificial colors mess with our minds

Intermarché used a simple experiment to show how artificial colors change the way food tastes. Intermarché

July 6, 2018

Intermarché shows how artificial ingredients can color our perceptions and even subvert our sense of taste in a 60-second film introducing the French grocery chain’s L’Essentiel range of natural food products.

David Gianatasio

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.