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Intermarché shows how artificial ingredients can color our perceptions and even subvert our sense of taste in a 60-second film introducing the French grocery chain’s L’Essentiel range of natural food products.
You won’t find artificial colors, preservatives or additives in L’Essentiels.
Alas, the same can’t be said for the yogurt and ice cream snacks in the spot, which come in various gaudy shades designed to trick participants’ taste buds:
That’s right, the yogurts were all vanilla, but food coloring convinced the subjects they were tasting strawberry, blackberry or raspberry.