P&G's Marketing Chief Argues Against Waste in the Digital Space and Addresses Growth for Brands

Marc Pritchard says ads shouldn't be on ISIS recruiting videos, but what about cat videos?

Procter & Gamble’s chief brand officer has spent the past 10 months arguing against waste in the digital ad space. The problem isn’t just that those ads can be wasteful—only 25 percent of digital ad spend reaches consumers, according to the Association of National Advertisers—but that they aren’t growing brands.

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