Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
ORLANDO—P&G will significantly increase its investment in Black-owned media to grow the market and provide more opportunities for its brands and the industry as a whole to reach Black audiences.
“To do our part, P&G intends to be the No. 1 spender in Black-owned media and take steps to significantly expand the ecosystem,” Marc Pritchard, P&G chief brand officer, said at the ANA Masters of Marketing conference. “In two years we’ve doubled our funding, and we intend to double and then double again.”
Pritchard
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