These P&G Hair Care Brands Are Helping Black Families Connect With Their Roots

Royal Oils by Head & Shoulders and Gold Series by Pantene partnered with for the initiative

Illustration of Royal Oils and Gold Series partnership
Royal Oils and Gold Series are teaming up to celebrate Black History Month. P&G

Nadirah Mutala has always loved to face paint, but recently, this hobby has taken on a much deeper meaning. After using to learn more about her heritage, she was able to trace her DNA back to the Kru, an African tribe from present-day Liberia that is known for its body art.

Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.