Politics

Pfizer Breathes a Sigh of Relief as the Biden Administration Takes the Helm

The corporate affairs evp lauded the White House's return to a respect for science

two people on a zoom call
Pfizer's corporate affairs evp Sally Susman joined Adweek chief content officer Lisa Granatstein at Adweek's Outlook 2021 summit. Adweek

By Robert Klara

January 27, 2021

Back in April 2020, as Covid-19 cases shot up to 25.5 million and Americans were sheltering at home, Pfizer debuted an ad campaign under the tagline “Science Will Win.”

Robert Klara
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
Recommended articles
You Might Like

Not Even a Pandemic Can Curb the Creative Innovation to Be Showcased at SXSW

By Debbie Adler, Head of Creative Industries NA, U.K.’s Department for International Trade

How Instagram Brought Black Creatives and Small Businesses Together to Collaborate on Visual Storytelling

By Guia Golden

Voice Technology Is Changing the Future of Audio Advertising

By Claire Fanning

“Don’t I Know You?” Is Not a Solution to the Industry’s Identity Challenges

By Mike Petrella, VP Global Partnerships, Verizon Media

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}