Pfizer Breathes a Sigh of Relief as the Biden Administration Takes the Helm

The corporate affairs evp lauded the White House's return to a respect for science

two people on a zoom call
Pfizer's corporate affairs evp Sally Susman joined Adweek chief content officer Lisa Granatstein at Adweek's Outlook 2021 summit. Adweek

Back in April 2020, as Covid-19 cases shot up to 25.5 million and Americans were sheltering at home, Pfizer debuted an ad campaign under the tagline “Science Will Win.”

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.