Peyton Manning Lands a Starring Role in Caddyshack for New Michelob Ultra Ad

Using deepfake technology, the beer brand inserts the NFL star into old movie clips

a man looking questioning
Thanks to deepfake technology, Peyton Manning is part of the Caddyshack cast in Michelob Ultra's new promo for The Match. Michelob Ultra

While major sports fans may have been aware that former NFL quarterback Peyton Manning enjoys occasionally playing golf, what they don’t know is that Manning also stars in the cult classic golf film Caddyshack.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.